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  • UAE Pavilion unveiled for Expo 2025 Osaka, Kansai: A bold vision of collective progress from Earth to Ether

UAE Pavilion unveiled for Expo 2025 Osaka, Kansai: A bold vision of collective progress from Earth to Ether

07 April 2025

UAE Pavilion unveiled for Expo 2025 Osaka, Kansai: A bold vision of collective progress from Earth to Ether

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Abu Dhabi, UAE, April 8, 2025: The United Arab Emirates today unveiled the full vision for its national pavilion for Expo 2025 Osaka, Kansai taking place in Japan. Located within the Empowering Lives Zone, the UAE Pavilion presents a bold vision of collective progress through its theme, Earth to Ether. This theme reflects the country’s ongoing journey from its deeply rooted cultural heritage to a future driven by innovation, imagination, and exploration – bridging the physical and intangible frontiers.

The UAE Pavilion will be open and welcome to all visitors from April 13 2025 to October 13 2025 at Expo 2025 Osaka, Kansai.

Reflecting on the UAE’s ambition to empower all life from Earth to Ether, the Pavilion delivers a clear and compelling message. The nation is driving collective progress for humanity and the planet by advancing space exploration, reimagining healthcare and pioneering sustainable technologies. More than an architectural landmark or national exhibit, the pavilion is an invitation to collaborate. It invites the world to engage with the UAE’s ideas, values and ambitions, and to explore how a country rooted in heritage is helping shape a flourishing future for all life on our planet and beyond. 

The UAE’s approach to World Expo participation has always been rooted in dialogue, cooperation and the pursuit of shared progress. As part of the UAE Expo Office, we see every Expo not as a moment in time, but as a platform to advance our values on the world stage — strengthening partnerships, promoting sustainability, and deepening cultural understanding. Our return to Japan continues a legacy of meaningful participation that reflects the UAE’s commitment to building a more inclusive and connected global future.

Her Excellency Noura Al Kaabi, Minister of State, UAE Ministry of Foreign Affairs

His Excellency Shihab Alfaheem, Ambassador Extraordinary and Plenipotentiary of the UAE Embassy to Japan and Commissioner General of the UAE Pavilion at Expo 2025 Osaka said: “The UAE Pavilion at Expo 2025 Osaka reflects our nation’s approach to shaping the future. It embodies resilience, openness and the ability to bring people together for collective progress. This is more than a showcase of achievement. It is a space where the world can come together to learn, collaborate and create new futures.”

The UAE’s return to Osaka holds deep symbolic and strategic meaning. It was in Osaka in 1970 that Abu Dhabi first participated in a World Expo. More than five decades later, the UAE returns as a global voice for cooperation and progress. The longstanding partnership between the UAE and Japan has grown steadily across sectors including energy, technology, education and culture. The UAE Pavilion is a tribute to that relationship and a platform for its continued growth.

His Excellency Shihab Alfaheem added, “As we return to the city where our Expo journey began, we carry with us not only our past but our vision for tomorrow. We thank the people of Japan for their continued friendship and look forward to six months of partnership, creativity and shared progress.”

As part of the leadership team guiding the UAE Pavilion journey to Expo 2025 Osaka, the UAE Expo Office has appointed Mariam Al Memari, Head of the UAE Expo Office, and Shaikha Al Ketbi, UAE Pavilion Creative Director, as Deputy Commissioners General of the Pavilion. In these roles, they will work alongside His Excellency Shihab Al Faheem to ensure that the Pavilion delivers an impactful national narrative, fosters meaningful global engagement, and brings to life the UAE’s vision for Expo 2025 as a platform for innovation, collaboration, and collective progress.

From Heritage to Innovation: A Pavilion Shaped by Global Collaboration
The UAE Pavilion at Expo 2025 is a testament to global collaboration, uniting Emirati, Japanese, and international expertise in a collective design process that merges tradition with innovation.  Drawing inspiration from the iconic date palm, the pavilion reinterprets areesh—traditional Emirati vernacular architecture—by integrating agricultural date palm waste with masterful Japanese woodworking expertise. The Pavilion’s signature feature is a striking forest of 90 rachis columns, soaring up to 16 meters. The design sets the tone for a pavilion that represents a story of partnership, sustainability and shared creativity.

A Multisensory Journey of the UAE’s Story 
Inside the pavilion, we share our national story, one of deep humanity and remarkable transformation-rooted in our values.  Throughout the multi-sensorial experience, our guests will meet the people and innovators of the UAE who are shaping our future–the Explorers of Space, the Catalysts of Healthcare, and the Stewards of Sustainability. The experience culminates in a documentary installation titled "Woven Legacies,"-that brings our pavilion guests face to face with contemporary life in the United Arab Emirates.  

Programming - A Platform for Global Exchange
Over the six-month duration, the UAE Pavilion will host opportunities for learning, collaboration and the co-creation of new futures through its curated calendar of more than 40 public-facing programmes.   The Pavilion programming includes sustainable technology forums, healthcare dialogues, youth empowerment activities and discussions on space exploration and technological innovation and expands into Expo Osaka’s thematic weeks.  Each experience reflects how tradition drives innovation, fostering a culture of open dialogue and inquiry.

UAE and Japanese Youth Ambassadors: Hosting by our future leaders
Guests of the Pavilion will be hosted by our Emirati and Japanese Youth Ambassadors.  These passionate young Emirati and Japanese storytellers will guide visitors through a journey of discovery, bringing to life UAE innovations, culture, and collaborations on a global stage. Aged between 18-35, 24 Emirati, 20 Japanese, and 2 expatriates residing in Japan make up this year’s cohort— between them speaking a total of 7 languages, including Japanese, English, Arabic, Korean, Tagalog, French, and Mandarin. 
 

UAE Pavilion Partnerships with Sector leaders
The UAE Pavilion collaborates with government bodies, global corporations, educational institutes and cultural organisations to amplify thematic alignment, operational effectiveness and diplomatic and economic outcomes beyond Expo 2025 Osaka.

Official Partners of the UAE Pavilion at Expo 2025: 
ADNOC – Official Partner, Stewards of Sustainability
PureHealth – Official Partner, Catalysts of Healthcare
Space42 – Official Partner, Explorers of Space
Department of Culture and Tourism – Official Partner, Custodians of Culture

Introducing Japan to the UAE’s Culture 
Beyond its architectural and thematic depth, the UAE Pavilion offers guests a multisensory cultural experience through its restaurant, guest shop and country-day celebration.  
The pavilion’s restaurant features a thoughtfully curated menu that brings Emirati culinary heritage to life through traditional dishes reinterpreted with contemporary flair. From hearty mains and fresh salads to signature beverages, the dining experience invites visitors to explore the flavours and hospitality of the UAE in a warm, welcoming setting.
Adjacent to the restaurant, the shop presents official Expo 2025 merchandise inspired by the pavilion’s theme. Products include sustainably made apparel and accessories crafted from recycled palm waste, alongside curated items from UAE-based designers and artisans. Designed as an extension of the pavilion journey, the shop offers meaningful keepsakes that blend storytelling, creativity, and sustainability.

Finally, a major moment for the pavilion will be the celebration of UAE National Day on September 19, 2025. This event will showcase the UAE’s culture, leadership and spirit through a series of high-profile activations and performances. It will serve as a national celebration on a global stage, reinforcing the UAE’s role as a connector, a convener and a country committed to shared progress. UAE National Day at Expo 2025 Osaka is expected to draw international attention and will be among the most anticipated events of the six-month exposition.
 

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